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The Pokémon company: Distribution

The Pokémon Company manages the franchise’ products and merchandise development and distribution, through its subsidiary companies that handle distributions in their respective territories. The Pokémon Company International has its offices in Bellevue and London and reports directly to its parent company (The Pokémon Company) in Japan, as does the office located in Seoul, Korea, which manages the brand in Korea. Pokémon Company International is in charge of the brand's Twitter account, Facebook page and official website, ‘Pokemon.com’, which spans localization for 12 countries. In addition to Pokémon Leagues and tournaments, The Pokémon Company International also developed The Pokémon Trading Card Game Online and handles localization for all video games, Pokémon websites and the trading card game. 


The Pokemon anime series is available in more than 30 languages and broadcasts in about 160 countries. In addition to localization for the show, The Pokemon Company works with the broadcasters who air the show. The Pokémon Company licenses animated content to media partners around the world, like Cartoon Network in the U.S., Gulli in France, or Pokémon's newest video-on-demand (VOD) partners like Netflix, Hulu and Amazon. Nintendo Australia does some licensing and marketing of Pokémon products in Australia and New Zealand, as The Pokémon Company does not have a branch over there. 


More than a dozen physical Pokémon Centers serve Pokémon fans in Japan. These Pokémon Centers are a nationwide retail chain that offers a wide range of Pokémon products in major Japanese cities and central transit hubs. It continues to thrive in a new online form as ‘PokemonCenter.com’.



Pokémon Korea Ltd.

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